Getting your books reviewed
We find that reviews are one of the best ways to make people aware of our books. We're a small company and we depend a lot on word-of-mouth sales, recommendations and hand-selling, rather than large promotional campaigns, to get our message across. We're always grateful when people like Jay Stiegelmeyer and Scott Cheatham write about our books - especially if they like them! (Looks like they do!)
That's why I'm very impressed by a new resource from Step-by-Step Self Publishing, the "Official Indie Book Reviewer List"; it lists some of the leading blogs and sites which will review small press and self-published books for free. If you're producing books as an author or as a small press publisher, it looks like a great - and incredibly reasonably priced! - way to get your message out to a wider audience.